There’s two kind of people… there’s ones who cares about what they need and don’t trust in ads… and there’s others who do what the communications channels say without think.
The second ones usually trust in what they see on the ads because they neurons and their intelligence is center on their owns. So that’s because are a very easy ones.
But the worst of they it’s that they are selfish and only think on their own… for example not buying the newspaper and stealing the coupons. And, if other do the same they tell that the other are poor bastards. At least, they only see what they want to see.
Poor bastards 🙂